Now, with the development of low and no-code mobile app development platforms, building a mobile application is accessible to a far wider range of businesses. Mobile app development once required expensive in-house development resources or working with an development agency. In many cases, mobile applications offer a better user experience, reducing total clicks, faster load time, offline capabilities, and giving users quicker access to important information. Mobile checkouts often have higher conversion rates than desktop. Push notifications make it possible to grab a customer’s attention anytime, anywhere. Today, smartphones and tablets account for nearly 70% of all web traffic according to Zenith, a media company.Īs consumer browsing habits shift to mobile, money follows, but mobile is attractive to businesses for more than just the user numbers. Worldwide smartphone web traffic passed desktop web traffic back in 2015.
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